My Tennis Coaching and the BTCA Announce Strategic Partnership

I’m pleased to share some important news.

My Tennis Coaching has today announced a new strategic partnership with the British Tennis Coaches Association (BTCA).

This collaboration is focused on strengthening coach education, increasing access to high-quality professional development, and supporting the long-term growth of the UK coaching community.

The partnership brings together:

The BTCA’s long-standing role as a national coaches’ association, and
My Tennis Coaching’s evidence-informed approach to practice design, coach development, and applied learning.

What this partnership means

As part of the collaboration:

BTCA members will receive exclusive discounts on My Tennis Coaching workshops, courses, and events
BTCA membership and conference opportunities will be promoted through My Tennis Coaching’s UK-based workshops, platforms, and communications
Both organisations will collaborate on events, learning initiatives, and conference support
The partnership will remain non-exclusive, flexible, and coach-focused

At its core, this agreement reflects a shared commitment to moving beyond one-off CPD experiences and towards learning formats that support real change in coaching practice.

A shared philosophy

“This partnership is about doing coach education properly. We know from both research and experience that meaningful change doesn’t come from ticking CPD boxes — it comes from supported learning, reflection, and collaboration. Working alongside the BTCA allows us to reach more coaches while staying honest about what actually improves practice.”
— Steve Whelan, Founder, My Tennis Coaching

“The BTCA is committed to providing real value for our members, and this partnership aligns strongly with that aim. My Tennis Coaching brings a modern, evidence-informed perspective that complements our work, and we’re excited to collaborate on initiatives that support coaches at every stage of their development.”
— Paul Braithwaite, Chairman, British Tennis Coaches Association

Looking ahead

Initially, the partnership will focus on:

Workshop delivery
Membership promotion
Conference collaboration

There is also clear scope for future joint work, including coach education pathways and junior coach development.

Both organisations see this as a long-term opportunity to strengthen the coaching landscape through cooperation, not competition.

More details will follow soon.